THE REBELLION HAS BEGUN

We're autonomous, radiant, powerful women,
and we refuse to be told how we're meant to look.

We reject the idea that there is a such thing as "bikini ready."

We're ready to transcend societal standards and constructs.

Ready to take back our worthiness and exercise the right
to wear whatever the hell we please.

We are ready to smash the bikini body myth and take back our power.

WE are the REBELLION.

THE REBELLION BEGINS ON JULY 3rd

REGISTRATION IS NOW CLOSED

WELCOME, BIKINI REBEL. WE'VE BEEN WAITING FOR YOU.

My name is Neghar Fonooni, leader of the Rebellion. I created this challenge because over the last few years as a coach, mother, and woman, I've grown increasingly disgusted with the term "bikini body" and everything it entails.

On a very personal level, the entire bikini body concept hits painfully close to home. For years I dieted and exercised obsessively in pursuit of a perfect body.

If I gained even 1 pound I would feel like a total failure, and even though I was extremely lean, I was still ashamed to be photographed in a bikini.

I hated my thick thighs and juicy booty. I hated the cellulite and stretch marks. I never felt powerful or confident in a bikini, even when I was 12% body fat!

Today, 20 pounds heavier and fully in my power, I'm not ashamed of my body or how it looks in a bikini. Instead, I'm confident and comfortable in my skin—regardless of the inevitable fluctuations of my body.

 

I own more bikinis now than I did when I was at my leanest—and I even shot in a bikini with my professional photographer without obsessing over photo shoot prep.

I won't make excuses for my body and I refuse to be told that it needs to look a particular way in order to pluck a bikini from my growing collection.

Most importantly, I affirm that there is no ONE way to have a body. I recognize that I am powerful, magical, and worthy—just as I am. I can wear whatever the hell I choose, because it's MY choice. No magazine, celebrity trainer, or beauty standard gets to decide that for me.

My body looks different now than it did in 2009, but that's not actually the point. The point is that I stand firmly in the truth that my body doesn't define my worth.

Period. The end.

Alas, as we head into the Summer season, we'll see an exponential increase in programs that promise to craft that "bikini body you've always dreamed of." According to these plans, you can be "bikini ready" in just 60, 30, and even 7 days.

Now, to be fair, some of these plans actually offer legit training programs and solid nutritional advice. And, to be honest, most of them don't. But they all have one thing in common...

They operate under the assumption that your body is not currently worthy of donning a bikini, an it needs to be fixed in order to do so.

Sadly, this is not a joke or an exaggeration.

Bikini body marketing is rampant in magazines and all over the internet, but it's damaging to women as a whole because it promotes the fallacy that the only way a woman can be "bikini worthy" is if she has a perfectly lean, flawless, airbrushed physique.

The entire "bikini body" concept insinuates that you must first look a certain way before you dare subject the world to your body in a bikini.

This fallacy is total bullshit, and it's robbing us of the opportunity to embrace and accept our bodies now--just as they are. When we believe these falsities, we become ashamed, embarrassed, and obsessed with perfection. We put our bodies through hell to achieve this so-called "bikini body," and we cover ourselves up until we feel as though we've reached it.

We miss out on Summer fun. We miss out on the beauty and divinity of the body that we are presently living in. We miss out on embracing the present and all it had to offer. When we're preoccupied with the pursuit of a bikini body, we are robbed of the opportunity to be comfortable in our own skin.

BIKINI BODY IS A MYTH, AND TOGETHER WE WILL SMASH THIS MYTH.

We aren't throwing out nutrition and fitness here—that stuff is crucial to a well-lived life. I'm a fitness expert, after all, and I make a living helping other women transform their bodies and minds. You can absolutely continue to train and eat in a way that will help your body shed fat and build muscle and strength.

But you don't have to put your life on hold until you reach the seemingly unreachable end of that journey.

You don't have to cover up one more second, simply because the world has told you aren't bikini ready yet. You can love your body NOW. You can wear a bikini NOW, if that's something you truly want. Hell, even if you don't want to wear a bikini, you're still bikini ready.

To get a bikini body, all you need to do is put a bikini on your body (or not)—affirming that it's YOUR choice, and no one else's.

Of course, this is easier said than done. We all have years and years of programming to overcome. We have to work diligently and gently to shift our mindsets and cultivate an attitude of inherent self-worth and infallible body-confidence.

The Bikini Rebellion will show you how. This challenge will begin to breakdown those stereotypes and give you the tools you need to begin shifting your mindset and uncovering your (already) bikini worthy body.

WHAT YOU GET DURING REBELLION WEEK

  • DAILY VIDEOS

    I’ll speak to you every day during the challenge to help you shift your mindset and heal your body image. These videos are packed with tools, insights, and strategies to fuel your Rebellion.

  • DAILY INSTAGRAM CHALLENGES

    I’ll write to you every day during the challenge to help you shift your mindset and heal your body image. These emails are packed with tools, insights, and strategies to fuel your Rebellion.

  • PRIZE PACKAGES

    As the official Bikini Rebellion sponsor, Onnit is offering some killer prize packages to those whose Instagram posts truly stand out. This challenge is NOT about how much you change your body—it’s about authenticity& introspection.

  • CONFIDENCE & CONNECTION

    Most importantly, taking part in the Rebellion will help you feel more powerful in your skin and confident in whatever you choose to wear, right now. After just 5 days, you’ll marvel at how inspired and invigorated you feel, and how inexplicably connected you feel to women all over the world whose stories intersect with yours.

JOIN THE REBELLION TODAY & TAKE BACK YOUR RADIANT POWER

  • q-iconWHY SHOULD I BE A BIKINI REBEL?

    Because you are worthy, powerful, and extraordinary, just as you are. Society tells us that we need to look a certain way in order to wear a bikini, and this pressure is keeping us from stepping fully into our being. The only way to change it is to start with YOU!

  • q-iconWHAT DOES THE CHALLENGE ENTAIL?

    You’ll receive 5 days of rebellious content (videos and downloads), as well as the opportunity to participate in a worldwide Bikini Rebellion Instagram challenge. You aren’t required to do anything at all, except come with an open heart and mind.

  • q-iconWHAT IF I DON'T WANT TO POST ON INSTAGRAM?

    No worries! I suggest giving it a shot, as getting uncomfortable might actually birth progress, but it’s not required. However, only those who post on Instagram are eligible for the prize packages as there is no way for me to pick a winner otherwise.

  • q-iconHOW DO I JOIN?

    All you need to do is enter your email into the box. Once you do, it’s imperative that you check your inbox for a confirmation email. If you don’t receive this confirmation, check your spam, and if it’s still not there, email us at support@negharfonooni.com.